ADVERTISING AS A REVENUE SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 300 staff. The study was carried out through simple random sampling, applying Yamane formular to determine the sample size. The result was analyzed using frequency distribution table and percentage, while the hypotheses were tested. The researcher found out that there is knowledge of advertisement effectiveness in media organization which helps to boast mass media organization. The study revealed that there are problems that hinder advertising in most of the media organization but going by this set back media organizations generate enough revenue for their survival. The researcher recommended among others that Advertising should be made more persuasive, Creative and dynamic. Advertising should be made to be more product match. Conclusively, advertising is very vital in attracting customers in mass media organizations and as well design strategic policy incorporating all the variables needed for effective advertising.
Related Project Materials
ASSESSMENT OF THE ROLE OF FORENSIC ACCOUNTING IN ASSET RECOVERY AND RESTITUTION
Abstract: ASSESSMENT OF THE ROLE OF FORENSIC ACCOUNTING IN ASSET RECOVERY AND RESTITUTION
This study assesses the role of forensic accoun...
AN INVESTGATION OF INTERNAL AUDIT PRACTICE AND CORPORATE GOAL ATTAINMENT IN THE MANUFACTURING INDUSTRY
Background of the Study
The capacity of a manufacturing industry's or, more broadly, an organ...
EFFECTS OF CLASS-SIZE AND FIELD TRIP ON ACADEMIC PERFORMANCE OF AGRICULTURAL SCIENCE STUDENTS IN SENIOR SECONDARY SCHOOLS IN KADUNA STATE, NIGERIA
Abstract
This research work was conducted to determine the effects of class-size and field trip on academic performance of agricultural s...
AN ASSESSMENT OF THE IMPACT OF FOREIGN DIRECT INVESTMENT ON NIGERIAN ECCONMIC GROWTH (1990-2011)
ABSTRACT
This study assess the impact of Foreign Direct Investment in Nigerian economic growth over the period of 1990-2011. Data from Ce...
THE INFLUENCE OF CELL PHONE ON INFORMATION SHARING AMONG UNIVERSITY STUDENTS OF NIGERIA
Abstract
The emergence of cell phones in Nigeria, a communication enhancing technological device that came with the mill...
FACTORS INFLUENCING THE PRACTICE OF EXCLUSIVE BREASTFEEDING IN NUKKAI, JALINGO TARABA STATE
Background Of The Study
Breastfeeding is the process of feeding an infant mother's milk by direct n...
ASSESSING THE IMPACT OF UNEMPLOYMENT ON CRIMINAL ACTIVITIES IN NIGERIA
ABSTRACT
This research work is centered on the impact of unemployment on criminal activities in Niger D...
INSECURITY, A THREAT TO NATIONAL DEVELOPMENT
ABSTRACT
The research proffers a conceptual and theoretical investigation on insecurity a threat to national development...
INFLUENCE OF STUDENTS' ATTITUDES TO THE LEARNING OF MATHEMATICS ON THEIR ACADEMIC ACHIEVEMENTS IN SENIOR SECONDARY SCHOOLS IN JALINGO METROPOLIS
Background of the Study
Mathematics throughout the world is regarded as essential tool in many fields,...
COMPARATIVE ANALYSIS BETWEEN THE PERFORMANCE OF PUBLIC AND PRIVATE SCHOOLS STUDENTS
BACKGROUND TO THE STUDY
Learning has been so much associated with the school that some people almost th...
