ABSTRACT
This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 300 staff. The study was carried out through simple random sampling, applying Yamane formular to determine the sample size. The result was analyzed using frequency distribution table and percentage, while the hypotheses were tested. The researcher found out that there is knowledge of advertisement effectiveness in media organization which helps to boast mass media organization. The study revealed that there are problems that hinder advertising in most of the media organization but going by this set back media organizations generate enough revenue for their survival. The researcher recommended among others that Advertising should be made more persuasive, Creative and dynamic. Advertising should be made to be more product match. Conclusively, advertising is very vital in attracting customers in mass media organizations and as well design strategic policy incorporating all the variables needed for effective advertising.
Abstract
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ABSTRACT
The objective of this study is to analyze the impact of government expenditure on economic growth in Nigeria. B...
Background Of The Study
Since Nigeria's independence on October 1, 1960, Africa has unquestionably...
ABSTRACT
This study was carried out to investigate the importance of
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ASSESSMENT OF METHODS FOR INTEGRATING ENTREPRENEURSHIP INTO VOCATIONAL CURRICULA
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THE IMPACT OF OIL REVENUE ON THE ECONOMIC GROWTH IN NIGERIA (1980-2010)
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